Case studies
The work, with the
numbers left in
Real assessments for real drinks brands, written up in full: what the old model said, what we changed, and how much of the difference was an actual reduction rather than a correction.
Latest · UNROOTED Drinks
When a better LCA
changes the answer
UNROOTED Drinks’ flagship shot went from 0.218 kg CO2e to 0.087 kg. We rebuilt the model that produced the first number and found the glass bottle alone was carrying more than half the footprint, on an assumption of 6.236 kWh per bottle taken from published literature.
Actual footprint todayReal reduction from the bottle projectNever emitted · the old model was wrong
kg CO2e per shot · only 0.036 kg was a real reduction

11
SKUs modellednot extrapolated
±22%
Uncertaintystated, not hidden
29%
Real cutfrom the bottle project
ISO 14044:2006 · ISO 14067:2018 · Every factor traceable to its source